Our Services
Social Research
Our speciality in Social research is diverse and covers the following....
Needs Assessments
A needs assessment takes place before program implementation and design, and looks at the community in which an agency is situated to help organizations understand the interests, attributes, and needs of different populations and people in the community.
Protege Consulting staff of local researchers allows for in-depth assessments in challenging locations, without the need for translators.
Opinion Polling
While typical research assessments may focus on various factors and indicators, opinion polling focuses exclusively on the views of the people.
Protege ConsultingI conducts opinion polling to gauge popular perceptions in our areas of operation using local researchers and enumerators.
Market Assessments
A market assessment is a rapid snapshot of which goods and services are available, and an idea of how satisfied consumers are with those goods and service.
Protege Consulting conducts market assessments at the grassroots level, as well as in-depth market research and labor studies for private sector clients in major market locations.
Case Studies
Financial Services Consumer Study
Conducted a nationwide study on banking and mobile money adoption among urban and rural consumers.
Impact: Helped the client redesign financial products for undeserved segments.
Agricultural Market Study
Provided insights into smallholder farmer purchasing behaviors and access to agricultural inputs.
Impact: Informed the client’s distribution strategy in rural markets.
Retail Consumer Insights Study
Investigated shopping habits in major cities including Harare and Bulawayo.
Impact: Enabled a retailer to optimize store locations and product assortment.
