About us
About us
Who We Are
Protege Consulting is a market and social research consulting firm based in Harare, Zimbabwe dedicated to helping organizations make data-driven decisions. We combine rigorous research methods with deep local knowledge to generate insights that drive growth, innovation, and social impact.
OUR EXPERTISE
Protege Consulting specializes in:
- Consumer Research
- Market Intelligence
- Social Impact Research
- Brand & Communication Research
- Policy & Development Research
Our Vision
To become one of Africa’s most trusted research and insights partners.
Our Mission
To empower organizations with reliable insights that drive strategic decisions and sustainable impact.
Our Core Values
Integrity - We uphold the highest ethical standards in research.
Accuracy - Our work is grounded in rigorous methodology.
Impact - We focus on research that drives real-world outcomes.
Client Partnership - We collaborate closely with our clients to solve complex problems.
Team members
Farai Chagombera
Managing Partner
Farai is the founding partner and chief consultant at Protege Consulting. Farai has over 17 years hands on experience advising clients on how to build strong and irresistible brands across various sectors.
He has worked in Zimbabwe, Botswana, Nigeria, Ghana, Senegal and Guinea Conakry where he consulted on local and multinational companies such as Coca Cola, Guiness, Unilever, Olam Foods, Cadbury, UNICEF, Bill & Melinda Gates Foundation, WHO, Nigerian Breweries, MTN, Etsalat and many other key accounts.
Farai worked as an Account Director responsible for business development, account management, Insights generation and Account profitability.
His key responsibilities included; client advisory, manpower training, Advanced data interpretation, Presentation of key findings, business sourcing and ensuring clients get actionable insights that guide strategy formulation.
Farai honed his research experience at Q-Mulative research and Probe Market Research in Zimbabwe Where he worked as a Data Analyst and Senior Researcher respectively. He then moved to Botswana where he worked as a Research Manager at MTC Market research before taking a senior role in Nigeria where he covered several key account across West Africa.
Farai Holds a Diploma in Accounting, Marketing and a degree in Business Studies.
Maxwell Chivasa
Business Development Director
Maxwell is a seasoned research specialist with over 20 years of experience across regional and Southern African markets. He possesses a deep dual expertise in qualitative and quantitative methodologies, allowing him to deliver comprehensive insights for diverse business landscapes.
Throughout his career, Maxwell has held senior leadership roles at several prominent firms:
Vision Africa Research Services (Namibia): Served as Account Director, spearheading business development and service delivery across the Southern African region.
Research International Zimbabwe: Acted as Key Account Manager, overseeing strategic operations for both the Zimbabwe and Botswana markets.
MTC Botswana & Probe Market Research: Built a strong foundational career in account management and as a Senior Research Executive.
Maxwell holds a Bachelor of Business Studies, a Diploma in Marketing Management, and an LCCI Certificate in Sales and Marketing.
His extensive tenure and pan-African market knowledge make him a vital asset in navigating complex consumer environments.
Batsirai Mutasa
Senior Partner
Batsirai Mutasa is a versatile data management specialist with extensive experience in Monitoring and Evaluation, Project Management, Business and Health researches. Adept at performing statistical analysis on large, complex data sets to drive business intelligence and enhance data visualization. Equipped with a Master of Science Degree in Data Analytics (MSCDA) and a Master of Business Administration Degree (MBA).
Balbina Masina
Senior Social Researcher
Seasoned Social Researcher with over 8 years experience in program evaluation, KAP Studies and Social research. Holds a Degree in Media studies
